Be the firm AI names when someone needs a lawyer.
Before a client ever calls your office, they ask ChatGPT or Google's AI for a recommendation. We make sure your firm is in that answer — with work that clears Law Society review and reporting tied to consultations, not clicks.
Legal is the industry AI answers most.
More legal searches trigger an AI-generated answer than in any other industry. When the answer names three firms and yours isn't one of them, you were never in the running — and the client never knew you existed.
AI traffic is still small in volume, roughly 1–2% of sessions. But it is the highest-intent visitor a firm can get: someone who asked a machine for a recommendation and got handed a short list. Volume is low; conversion is not.
of legal queries trigger a Google AI Overview — the highest of any industry
of legal consumers research before contacting an attorney
ChatGPT referral conversion vs Google organic
AI-referred visitors convert vs organic search
Why generic agencies fail law firms.
Legal marketing lives inside the Law Society of Ontario's rules. A generic agency that has never read them will hand you copy that reads well and violates the Rules of Professional Conduct — outcome guarantees, improper specialist claims, testimonials that break the restrictions. Every deliverable we publish passes a Law Society compliance review first.
- No outcome or success guarantees — the rules prohibit them, and so do we.
- No improper 'specialist' or 'expert' claims unless the certification supports them.
- Testimonial and endorsement handling that respects LSO restrictions.
- Compliance review gate before anything goes live under your firm's name.
The Foundation Build.
A one-time engagement that gives the AI engines a clean, corroborated, extractable picture of your firm. Itemized, delivered to spec.
AI Visibility Audit & Competitive Benchmark
We test 50+ high-intent queries across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and map exactly who's being named instead of you.
Entity & Schema Architecture
Organization, LegalService, Attorney, and FAQ schema so engines can identify your firm, your lawyers, and your practice areas without guessing.
Practice-Area Answer Library (15–20 pages)
Answer-first pages engineered for AI extraction — one per practice area and high-intent question, written to be lifted directly into an AI answer.
Authority & Citation Placement
Placement across the third-party sources AI engines trust. Roughly 85% of AI brand mentions come from third-party sites, not your own — so that's where the work goes.
Measurement Stack
GA4 with AI-referral segmentation, call tracking, and intake source capture, so every consultation is traced back to where it came from.
AI Advertising Readiness
OpenAI advertiser verification and legal-category application prep. Legal ads clear only via manual approval; the foundation work lowers future cost-per-click because the ad auction is relevance-weighted.
See where you stand — free.
A quick AI-visibility audit shows exactly what ChatGPT says about you today.
The ongoing program.
Each month we expand the answer library, win and defend new citations, keep schema and entity data current as your firm changes, and report share-of-voice across the engines — tied to tracked consultations, not vanity metrics. Compliance review stays in the loop on everything published.
What we will and won't promise.
What we commit to
- Deliver every item in the Foundation Build to spec.
- Test and report against a fixed set of high-intent queries in your practice area.
- Measure results against booked consultations, transparently, every month.
- Route every deliverable through Law Society compliance review before it publishes.
What we won't
- Guarantee you'll be cited in AI answers — no one can, and anyone who does is selling something they don't control.
- Promise a specific ranking, placement, or number of cases.
- Publish anything that risks your standing with the Law Society.
- Report vanity metrics that don't tie back to consultations.
Questions, answered straight.
See what AI says about you today.
A free AI visibility audit shows you exactly which queries you're missing and who's being named instead.