Straight answers.

Plain answers on AEO, GEO, and getting cited by AI. Written to be useful whether you're a founder, a managing partner, or the AI engine reading this page.

AI Visibility

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ChatGPTPerplexityGeminiClaudeAI Overviews

AEO/GEO basics

What is AEO?

AEO, or Answer Engine Optimization, is the practice of getting your business named and cited inside AI-generated answers. Here's what it is and how it works.

AEO vs SEO: what's the difference?

AEO gets you cited inside AI answers; SEO ranks your pages in search results. Here's how they differ and why one doesn't replace the other.

What is GEO?

GEO, or Generative Engine Optimization, is optimizing so generative AI engines cite your business in the answers they produce. Here's how it works.

Why AI-referred visitors convert higher

AI-referred visitors convert at 4 to 20x organic because they arrive pre-qualified, the engine already vetted options and recommended you. Here's the data.

Our services

AI consulting: what it is and how to know if you need it

AI consulting helps a business find where AI actually pays off, and where it doesn't, then build and support the systems that deliver a real result. Here's how it works.

Full-funnel marketing with AI: how it works

AI-generated content, short-form video, social management, and paid media, run as one system. Here's how full-funnel marketing works and how AI makes it faster.

AI-assisted web development: fast sites built to be found

How AI lets us build beautiful, high-converting websites in days instead of months, and engineer every page to be found by AI search from day one.

ChatGPT and AI ads: what they are and when they're coming

AI platforms are starting to sell ads inside their answers. Here's what AI advertising is, why it converts, where it's live today, and how to be first in your market.

For law firms

How much does AEO cost for a law firm?

AEO for a law firm typically has two parts: a one-time foundation build and a monthly ongoing program. Here's how pricing tends to be structured.

How do law firms show up in ChatGPT?

Law firms appear in ChatGPT answers through clear entity data, answer-first content, and corroboration across third-party sources ChatGPT trusts.

Do AI Overviews matter for lawyers?

Yes. Legal has the highest AI Overview trigger rate of any industry, and AI-referred visitors convert far above organic. Here's what that means for firms.

LSO advertising rules and AI marketing: what law firms need to know

The Law Society of Ontario's marketing rules apply to AI-surfaced marketing too. Here's what law firms need to keep compliant as they pursue AI visibility.

For healthcare

AEO for dentists: the complete guide

A practical guide to AI search visibility for dental practices: how patients use AI to choose a dentist, and how to become the practice AI recommends.

For real estate

AEO for real estate: how agents and developers get cited by AI

A practical guide to AI search visibility for real estate agents, brokerages, and developers: how buyers use AI to choose who to work with, and how to be the name it recommends.

How-to

How to check what ChatGPT says about your business

A simple way to see how AI engines describe and recommend your business: test high-intent prompts across ChatGPT, Perplexity, Gemini, and AI Overviews.

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