Is this allowed under RECO's rules?

Advertising like this is allowed when it follows RECO's published advertising rules, and your brokerage stays responsible for what it publishes. We read the rules first, write to that brief, and your broker of record approves each page and ad before it goes live.

Is this built for a team or a single agent?

Yes. Teams and agents advertise under a brokerage, so the brokerage's name goes on every page and ad and the brokerage's broker of record approves them.

Is this built for developers and new buildings?

Yes. The same system covers a building: a landing page for the sales appointment, ads, follow-up, tracking and answer pages. The selling brokerage follows RECO's rules and we write to them; your lawyer signs off on anything else.

Can the pages show our MLS listings?

Only where your board's data rules allow it. The pages are built around one consultation offer, not a listing feed. Your broker of record confirms the rules first.

Real estate marketing, live in six weeks

We build one marketing system for Ontario real estate teams and brokerages: pages, ads, follow-up, tracking and AI search, in your accounts. Every page and ad is checked against RECO's advertising rules and approved by your broker of record.

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AI answer

Example

Answers differ by question and by engine.

How people pick a brokerage has changed

Ask Google's AI or ChatGPT who to list a condo with, and the engine reads the web and returns a short list of names. The names depend on what it can read about each brokerage: listings, reviews, local press and its own pages.

Meanwhile ads, the website and follow-up often come from different vendors, so nobody owns the number that matters: what one booked consultation cost. We build all of it as one system and report that cost on one page.

What changes when it is one system

You know what a consultation costs

One page shows spend, enquiries, booked consultations and cost per consultation, updated weekly. Before launch we show you a test with every tracked event firing.

Every ad lands on one clear page

We pick the one consultation to lead with, such as a listing consultation, and build the landing pages around it. Before any ad points at them, we test speed on a phone and check that each enquiry counts once.

Google and ChatGPT can read who you are

This is the AI search layer. Before we start we record how Google and the main AI assistants answer a fixed set of seller and buyer questions, then again after go-live. Nobody controls an AI answer, so we measure it instead of promising it.

Ads run whether or not the page works

A seller who clicks an ad and lands on a slow, generic page leaves, and the click is paid for. An unanswered enquiry goes to the next brokerage. If your name is missing when someone asks AI who to list with, a brokerage that is named gets that first look.

Every page is checked against RECO's rules

Before we write a word, we read RECO's published advertising rules and write you a brief of what they allow and block. We write every page and ad to it and check them against it.

This is not legal advice. Your broker of record decides what your brokerage publishes.

Your brokerage name is clear and prominent on every page and ad, including team pages, and agent names appear exactly as registered (RECO Bulletin 5.1).
No 'best', 'top' or 'number one' claim without a source you can show.
Your broker of record approves every page and ad before it goes live, including any listing, price or availability line.
You keep the review log and an Ad Rule Sheet of approved and blocked wording.

Keep your portals and your current agency

Portals and MLS listings put your homes in a list buyers scroll, next to every other brokerage. On a portal the page and tracking are the portal's; with us they sit in accounts in your name. If an agency already runs your ads or search, we work alongside it.

How AI search works for real estate

What we set up for real estate teams

The build is the same for every industry. These parts are written for real estate.

Schema for your brokerage and agents

We add RealEstateAgent schema, the labels search and AI engines read, so they know who your brokerage and agents are and which areas you serve.

Neighbourhood and building answer pages

Pages that answer what sellers and buyers ask about the areas and buildings you work in, such as how selling a condo works. We write them from your interview and you check each for accuracy.

Tracking from ad to enquiry

A tracked phone number and tagged links show which ad or page produced each enquiry. Calls are logged, never recorded. Walk-ins and referrals sit outside what a number or link can see.

Business Profile and directory details that match

We tune your Google Business Profile and check your name, address and phone match on your site and the directories engines read.

Follow-up written for real estate

Every enquiry gets an automatic reply and every booked consultation a reminder. Whoever answers your phone gets a script pack.

Everything in The 6-Week Consultation System, with the price and the guarantee: what is included.

30 minutes. Pick a time that suits you.

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Questions

See what we would build for your brokerage

On a call we look at your market, say what to build first, and what it costs.

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30 minutes. Pick a time that suits you. Or check your site free in about 10 seconds.