ChatGPT and AI ads: what they are and when they're coming
AI ads are paid placements inside an AI engine's answer — next to the businesses it recommends. They're live for a few US industries and not yet in Canada. The opportunity is being first: whoever is ready when it opens in their market owns a high-intent placement with almost no competition, and your AEO foundation is what makes you eligible on day one.
What are AI ads?
They're paid placements inside a generated answer, appearing alongside the businesses an engine names when someone asks for a recommendation. Instead of interrupting a feed, the ad sits inside a specific, high-intent question — someone actively asking who to hire.
Why would they convert well?
Because of intent. An AI ad reaches someone at the moment they're asking for exactly what you offer, not a broad audience defined by interests. The format is new, so no one can quote its conversion yet — but the audience it reaches already converts far above other channels.
How do you get a business ready?
We track every platform's advertising rollout by region and industry, prepare your account, creative, and targeting in advance, and stand ready to launch within 48 hours of it opening in your market. Where it's already available to US industries, we build and run it now.
Frequently asked
- Can you run ads on ChatGPT right now?
- In a limited set of US industries, yes — and we run them there today. More broadly, AI advertising is rolling out gradually by region and category, and in Canada it isn't live yet.
- When will AI ads come to Canada?
- No one has a firm public date; the platforms are moving quickly. Because your account and creative are prepared in advance, we can have you live within 48 hours of it opening in your market.
- How is this different from Google or Meta ads?
- Those target broad audiences and interests. An AI ad sits inside a specific, high-intent question — the difference between interrupting someone and answering them.
- What does being early actually get me?
- First movers own the space before the auction gets crowded and expensive — cheaper placement, little competition in your category, and a head start that's hard for competitors to undo.
- Can you guarantee it works?
- No, and the format is new, so anyone promising specific returns is guessing. What we commit to is being first-in-line and launch-ready, while your AEO foundation earns from AI search in the meantime.
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