How much does AEO cost for a law firm?
AEO for a law firm is usually priced in two parts: a one-time foundation build that sets up entity data, schema, and an answer library, plus a monthly ongoing program that wins and defends citations. Scope is generally fixed; the price varies mainly with how competitive the practice area is.
What are you actually paying for?
AEO pricing typically covers two distinct pieces of work:
- A one-time foundation build: audit and benchmark, entity and schema architecture, an answer library engineered for AI extraction, citation placement, and a measurement stack.
- A monthly ongoing program: expanding the answer library, winning and defending citations, keeping data current, and reporting share of voice against booked consultations.
Why does the price vary between firms?
The deliverables are usually the same firm to firm. What changes is competitiveness. Getting cited for a crowded personal-injury market in a major city requires more citation work than a niche practice area, and pricing reflects that difference in effort.
How are payments usually structured?
A common structure splits the foundation build across milestones — for example, a portion to start, a portion at delivery, and a portion on completion — with the ongoing program billed monthly on a fixed term. Ask any provider to put the milestones and exit terms in writing.
Frequently asked
- Is AEO cheaper than SEO?
- Not necessarily. They're separate work. AEO's value case rests on conversion quality — AI-referred visitors convert at a multiple of organic — rather than on being a low-cost alternative to SEO.
- Can you guarantee a return on AEO spend?
- No credible provider can. AI models change constantly and no one controls their output. What you can hold a provider to is inputs delivered to spec and transparent measurement against consultations booked.
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