How to check what ChatGPT says about your business
To check what ChatGPT says about your business, ask it the questions your prospects ask — "who's a good [your service] near [your city]" and "tell me about [your business]" — then repeat across Perplexity, Gemini, and Google AI Overviews. Note whether you're named, how you're described, and which competitors appear instead.
What prompts should you test?
- Recommendation prompts: "who's the best [practice area] near [city]" and "recommend a [service] in [city]."
- Direct prompts: "tell me about [your business name]" and "is [your business] any good."
- Comparison prompts: "[your business] vs [competitor]."
Which engines should you check?
Check the major ones, because they answer differently: ChatGPT, Perplexity, Gemini, and Google AI Overviews. The same prompt can name different businesses on each, so testing one engine gives you an incomplete picture.
What should you look for in the answers?
- Presence: are you named at all?
- Accuracy: is the description of your business correct and current?
- Framing: are you positioned favorably, or as an also-ran?
- Competitors: who's named instead of, or ahead of, you?
What do the results tell you?
If you're absent or described inaccurately, the engines can't identify or corroborate you well — usually a sign of weak entity data, thin answer content, or missing third-party citations. That's the gap AEO closes.
Frequently asked
- Why does ChatGPT get facts about my business wrong?
- Because it's stitching together whatever it has read, and if your information is inconsistent or thin across the web, it fills gaps with guesses. Consistent entity data and corroboration reduce that.
- Is there a faster way to test this across engines?
- A structured audit tests a fixed set of high-intent prompts across all major engines at once and benchmarks you against competitors — more systematic than checking one prompt by hand.
Related reading.
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